Thought Leadership Becoming Thought Readership?

Thought Leadership Becoming Thought Readership?

Thought leadership is a term that’s really gained momentum over the past couple years. Though, that’s not to be mistaken with the idea that thought leadership is something new and pretty and shiny. It’s a new term slapped on a timeless sentiment: becoming an authority in your field(s) of practice. But as is the nature […]

Another Jackass With A 13.1 Sticker

I’m training for a half marathon. I’m still not sure how this came to be. A friend of mine, who in the past 18 months has gone from overweight career guy to triathlon and marathon enthusiast, convinced me I should do this. After agreeing, I now question my sanity. Don’t get me wrong; I like […]

Do Social Signals Affect SEO & Search Performance?

Do Social Signals Affect SEO & Search Performance?

In the cross hairs of much controversy and debate, and especially in the wake after Google’s notable 2013 updates (Penguin, Panda, and Hummingbird), many people are still wondering what, if any, impact social media signals have on search engine rankings and exposure. While there are two sides to the argument, I think it’s better if […]

Best Books I Read In 2013

Best Books I Read In 2013

As an avid reader, I found my way through a number of books this year, and as we quickly move into 2014, I’d like to recap some of the best books I read in 2013. This process is proving to be a more difficult task than originally anticipated. Why? Just walk through your local Barnes […]

Are You Playing to Win?

Are You Playing to Win?

I recently finished reading “Playing to Win: How Strategy Really Works” by A.G. Lafley, and I must sing its praises. In the book, Lafley, the former CEO and Chairman of Procter & Gamble, breaks down the ideas and misconceptions of what strategy is and what it isn’t. The way the information is presented begs any […]

Perceived Value = Dis/Satisfaction

In my marketing life, I had gained tremendous amounts of knowledge in many aspects of marketing. But of all the things I have learned, the most valuable knowledge came from my direct interaction with clients/customers. Providing great value is the hallmark of customer retention and expansion. Perceived Value Leads To Customer Satisfaction, or Dissatisfaction. It’s […]

Working From Home: The Responsibility of Flexibility

I work from home. All day. Every day. Not in my pajamas, per se, but T-shirts and I have gotten pretty comfortable with one another. Now, I’ve done telecommuting/remote work in the past, but it’s always been in the role of consultant or sub-contractor. Things done on my schedule. And I’m a night owl, historically. […]

Wednesday Wisdom: Possum On The Fence

Wednesday Wisdom: Possum On The Fence

During my undergraduate tenure, I experienced a great many things. Some directly contributed to personal improvement (living overseas, founding a university-recognized organization). Some were less direct (experimentation, living with a maniac, etc.). Others, less notable at the time, have served me in furthering my business acumen. Today, I’d like to recount one of those experiences […]