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What I do doesn’t necessarily define who I am.
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JOSHUA CORBELLI

530.351.4861 | [email protected] | linkedin.com/in/joshcorbelli | twitter.com/jcorbelli


DIGITAL MARKETING MANAGER

A proven leader with eight years of direct experience including in-house, agency, and freelance experience focusing on SEO, PPC, social media, e-commerce, PR, and product development.

Seasoned Digital Marketer who consistently tackles challenging projects, develops new products and builds exceptional teams. Applies knowledge of holistic marketing approaches to improve ROI for company and customer. Natural leader who recognizes opportunities and develops strategies for bridging knowledge gaps. Exercises innovative mindset with proven results in product development. Currently self-learning Mandarin.

PROFESSIONAL EXPERIENCE

Senior Digital Marketing Strategist | FindLaw, part of Thomson Reuters | March 2014 – Present | Remote

  • Promoted to Senior position within 10 months of hire by demonstrating firm grasp of digital marketing principles and leading teams in new DM initiatives.
  • Mentored new employees and served as a source of knowledge and guidance for multiple digital marketing teams.
  • Influenced the development of new customer-focused product additions by leveraging experience and negotiating variables across multiple departments.
  • Managed a team to explore external content placement and syndication opportunities, develop relationships with website properties, and improve cross-department workflow for fulfillment.
  • Built trust from leaders and managers, which recently led to overseeing the completion and ongoing maintenance for an internal resource developed by management.
  • Created and launched two internal resource websites used by more than 100 team members by recognizing opportunity for information enhancement across departments.
  • Recognized as having achieved positive ROI for portfolio of premium clients by revisiting goals and expectations and developing comprehensive strategies for goal achievement.

SEO Strategist | FindLaw, a Thomson Reuters business | May 2013 – March 2014 | Northern California

  • Managed a portfolio of clients with average annual spends of $75k-$130k and improved ROI.
  • Resolved clients facing consequences of algorithm updates by providing guidance and leadership in all aspects of SEO (on-site, off-site, PR, social media).
  • Won recognition by management as an expert by increasing organic search traffic for top-tier clients.
  • Directed teams of content writers, bloggers, designers, developers and article writers to provide meaningful solutions and results to clients.
  • Established client expectations and identified correlating metrics for success.
  • Developed multi-channel optimization strategies for achieving those metrics.

Digital Marketing Manager | LGH Marketing/Strategy | March 2011 – Present | Northern California

  • Developed holistic marketing strategies for clients in the public and private sectors, including county offices of education, health, and multi-organization collaborative efforts.
  • Established myself as an authority in digital marketing by creating and delivering on-site presentations and instructional seminars on SEO and website development.
  • Guided clients to create comprehensive brand identity, USPs and key differentiating factors.
  • Boosted organic and local traffic through thorough marketing research and segmentation and identifying emerging trends and markets.
  • Strategic planning, including business plan development, sales strategy and channel development.

Partner, Cofounder | Get Fresh SEO | Northern California

  • Provided on-site optimization for a chain of shoe stores with 26 locations throughout California.
  • Developed social media strategy for a college scholarship intermediary that grew engagement by 250% in three months.

EDUCATION

University of California, Santa Barbara | 2003 – 2006 | Santa Barbara, CA

  • B.A., English Literature
  • Departmental Honors
  • Founded, served as president of first university-recognized English Club

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PROFESSIONAL STRENGTHS

  • On-site SEO
  • Organic Traffic Growth
  • PPC Management
  • Web Analytics
  • e-Commerce Optimization
  • Enterprise Platform Mgmt.
  • Website Development
  • Marketing Consulting
  • Process Streamlining
  • Product Development
  • Collaborative Projects
  • Multi-Channel Campaign

TOOLS I LOVE

  • Google Analytics
  • Adobe Marketing Suite
  • SpyFu
  • Moz Pro
  • Raven Tools
  • Majestic SEO
  • SEMRush
  • Screaming Frog
  • Xenu
  • Kenshoo
  • Google PPC
  • Facebook PPC
  • MS Excel
  • Adobe Design Suite

PLATFORMS & SKILLS

  • WordPress
  • Magento
  • Joomla
  • HTML/CSS
  • PHP
  • JavaScript

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PROVEN ENTREPRENEURIAL DRIVE
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Know Opportunity™: Co-created and launched an entrepreneurial board game and full 36-week curriculum developed to introduce high school students to the fundamentals of global entrepreneurship. Led research and communication with six international audiences; identified market opportunities; solicited feedback from economic development organizations, game shops, high schools and universities; drafted international licensing agreement for two countries; was granted Trademark protection; and secured a write-up in Forbes.
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My Scary World©: Co-created a middle school career exploration website that tracks users’ interests and data to compile a comprehensive career path profile. Secured funding for development through the California Endowment; currently leading development of a Spanish-translated version; managed site development using data from nationally recognized institutions (ONET, Bureau of Labor Statistics, Holland Codes); developed methodology to give administrators access to career interest data by school, district and region; secured Copyright protection.
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[av_testimonial_single src=’3620′ name=’Krista Klotthor’ subtitle=’Global Training Operations Lead at Thomson Reuters’ link=’https://www.linkedin.com/profile/view?id=25187115&authType=name&authToken=xnon’ linktext=’LinkedIn’]
I’ve had the pleasure of working with Josh Corbelli on several large projects in the past year. He has an excellent understanding of digital marketing trends and his knowledge is a great benefit to his clients. He is able to strategize with/for his clients depending on their goals, needs and market. Josh also has excellent leadership skills. In the face of challenging situations and questions, Josh displays confidence and presents realistic solutions that set his customers up for success. On top of all this, Josh is a team player with excellent work ethic – it truly is a pleasure working with him.
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[av_testimonial_single src=’3613′ name=’Michael Owen Hill’ subtitle=’Manager, Search and Social Product Portfolio at FindLaw, a Thomson Reuters business’ link=’https://www.linkedin.com/profile/view?id=32872460&authType=name&authToken=7c76′ linktext=’LinkedIn’]
Josh Corbelli is a talented digital marketer and a regular font of innovative solutions to our customers’ individual and collective needs. He has been a consistent and valued collaborator, particularly in the ideation process around enhancements to existing products and the development of new products and solutions in the digital marketing space. I view him as a trusted sounding board who can be counted on to help validate (or invalidate) concepts and practices, always keeping our customers best interests the top priority.
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[av_testimonial_single src=’3621′ name=’Lauren Vu’ subtitle=’Mental Health Clinician/Social Worker at Queensland Health’ link=’https://www.linkedin.com/profile/view?id=76311941&authType=name&authToken=jG_U’ linktext=’LinkedIn’]
Joshua is a great motivator with strong people skills. He knows how to create a positive working environment that is fun and productive for everyone. He has the talent to come up with innovative ways for achieving sales goals, and communicates in a manner that keeps his associates engaged and focused with tasks at hand. A great mentor and problem solver, Joshua is always there to help guide and answer any questions his associates may have.

It is a wonderful pleasure to have had the opportunity to work for, and with, Joshua Corbelli-a man with many qualities: deep intellect, witty humor, diligent work ethic, and high level of professionalism
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[av_testimonial_single src=’3659′ name=’Matt Brooks’ subtitle=’Digital Marketing Manager – Global @ Equinix, Inc’ link=’https://www.linkedin.com/profile/view?id=98002891&authType=name&authToken=1auC’ linktext=’LinkedIn’]
Josh is a very talented and capable digital marketing professional whose skill set spans several disciplines. Whether it is content & creative or technical site production & analysis, Josh is more than capable of rising to the challenges presented by a modern digital marketing department.

Beyond Josh’s core capabilities, he quickly established himself at Thomson Reuters as one of the hardest working members of the team as well as one of the most enjoyable to work with. No matter what comes next for Josh in his career I am sure he will continue to rise to the occasion.
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[av_heading heading=’THE PERSONAL ME’ tag=’h2′ style=’blockquote modern-quote modern-centered’ size=” subheading_active=” subheading_size=’15’ padding=’30’ color=” custom_font=”][/av_heading]

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Not the Most Interesting Man in the World, but close.
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Me and my partner with Know Opportunity, our board game we developed.
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To put myself through school, and to close the post-graduation employment gap, I fought wildland fires.
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I studied abroad in Rome and lived right across the street from the Vatican walls. A superb experience, indeed.
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My partner and I were invited to guest lecture to a business school about the entrepreneurship curriculum and board game we developed.
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While my body isn’t what it once was, I remain fiercely competitive, and find bliss in running incessantly and kicking a ball.
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Whiskey is for sipping. Beer is for happy hour (and other hours, too). Rum is for mojitos in the summer. Wine is for sleeping. Tequila is for…anger?
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I’m co-creator of a global entrepreneurship board game and curriculum, and a middle school career exploration platform. We’ve gotten some attention.
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