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You NEED to Increase Your Number of Haters

Here’s a little secret – you need some haters in your life. Trust me on this one – when people hate on you and what you do (for the right reasons, of course), it just goes to show you’re doing something right. Let me explain. Standard Hater Formula First things first:...

Branding For A Competitive Edge

Brand for a Competitive Edge A strong brand will give your organization a competitive edge. When properly conceived and executed, an organization’s brand directly influences sales, profit, lead generation and customer base, rectifying it undoubtedly more substantial...