Brand ID

Secrets of High Performing Directory Listings

  Online legal directories are one of the most effective marketing tools available to law firms today, but it isn’t enough to simply publish your name and contact information. Your listing needs to be optimized in order to fully reap the benefits legal directory listings can bring. When the information in your listing is consistent with information across the web, a …

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Using Social Media To Attract New Clients

I am sure you are aware of how important social media, in particular Facebook, is to your law firm. Like everyone else, legal consumers spend a large amount of time connecting with their friends and the world through social media. Increasingly the way people are interacting with brands is on social media like Facebook and …

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How to be Heard Above the Noise…Without YELLING or SCREAMING!

Sometimes it seems there is so much “noise” from advertising and in so many different forms – there’s just no way your ad will ever stand out from the crowd. In fact, it is true that now more than any other time in the history of advertising, there have never been so many different forms …

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Branding For A Competitive Edge

Brand for a Competitive Edge A strong brand will give your organization a competitive edge. When properly conceived and executed, an organization’s brand directly influences sales, profit, lead generation and customer base, rectifying it undoubtedly more substantial and persuasive than any other marketing measure.

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