Branding

Creating A LinkedIn Profile That Stands Out

The foundation of your professional social brand is your LinkedIn profile.  To make a good first impression to those seeking legal services and to referring attorneys you need a well-prepared LinkedIn profile.  It needs to have just enough information to pique their interest without giving them so much information that they do not have a …

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Using Social Media To Attract New Clients

I am sure you are aware of how important social media, in particular Facebook, is to your law firm. Like everyone else, legal consumers spend a large amount of time connecting with their friends and the world through social media. Increasingly the way people are interacting with brands is on social media like Facebook and …

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Repurposing Your Content for Maximum Return & Exposure

Creating engaging, relevant, and informative content is the bane of many a business’s existence. What should I write about? Is the topic already covered WAY too much? Who will care if I write this? Well, there’s no secret here, but there’s a conversation worth having. Repurposing content may sound like an additional chore…until you understand …

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Improving ROI With Best Intake Practices

Most consumers will only call one or two attorneys when they are searching for legal help.  Why?  Because they are in a vulnerable situation which makes reaching out for help difficult.  They are needing to be heard.  So, if a prospect’s efforts are neglected, they are likely to choose another firm or even rate or …

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Reaching Affluent Legal Consumers

Reaching affluent legal consumers can appear daunting. They are deliberative in their decision making and they often adhere to the adage “you get what you pay for.” They are interested in an accomplished attorney with expertise in handling their specific legal needs. That’s why your Thomson Reuters Legal Marketing team recently published the playbook “Aiming High: How …

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Perceived Value = Dis/Satisfaction

In my marketing life, I had gained tremendous amounts of knowledge in many aspects of marketing. But of all the things I have learned, the most valuable knowledge came from my direct interaction with clients/customers. Providing great value is the hallmark of customer retention and expansion. Perceived Value Leads To Customer Satisfaction, or Dissatisfaction. It’s …

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Live Your Brand: How to Personify Your Business (recap)

Last week, Leah gave a seminar on Live Your Brand: How to Personify Your Business at the Shasta SBDC. The feedback from the seminar was positive, and some of you had a few questions about some of the content we weren’t able to get into because of time constraints. So, with that, here’s some of the …

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2013 Killer Content Marketing Strategy for Small Businesses

Let’s face it: content marketing is no longer just a buzzword, it’s now an inarguable blogger topic of necessity to increase your online presence, recognition and external brand perception. And in 2013, content marketing is not just for the big dogs – there is undeniable opportunity for small businesses to generate killer marketing content this …

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