Business Philosophy

Perceived Value = Dis/Satisfaction

In my marketing life, I had gained tremendous amounts of knowledge in many aspects of marketing. But of all the things I have learned, the most valuable knowledge came from my direct interaction with clients/customers. Providing great value is the hallmark of customer retention and expansion. Perceived Value Leads To Customer Satisfaction, or Dissatisfaction. It’s …

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Working From Home: The Responsibility of Flexibility

I work from home. All day. Every day. Not in my pajamas, per se, but T-shirts and I have gotten pretty comfortable with one another. Now, I’ve done telecommuting/remote work in the past, but it’s always been in the role of consultant or sub-contractor. Things done on my schedule. And I’m a night owl, historically. …

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Opossum on a fence

Wednesday Wisdom: Possum On The Fence

During my undergraduate tenure, I experienced a great many things. Some directly contributed to personal improvement (living overseas, founding a university-recognized organization). Some were less direct (experimentation, living with a maniac, etc.). Others, less notable at the time, have served me in furthering my business acumen. Today, I’d like to recount one of those experiences …

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rock hand sign

Thought Leadership Becoming Thought Readership?

Thought leadership is a term that’s really gained momentum over the past couple years. Though, that’s not to be mistaken with the idea that thought leadership is something new and pretty and shiny. It’s a new term slapped on a timeless sentiment: becoming an authority in your field(s) of practice. But as is the nature …

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