Business

Cybersecurity For Small Law Firms

Law firms are recognized as one of the largest cybercriminal targets today.  The ability to breach computer systems has become easier and helps criminals carry out a myriad of crimes.  You may think that the financial industry would be most tempting for criminals because of the direct access to money and financial instruments.  However, it is …

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How To Spin A Snafu Into An Opportunity, or, An Innocent 23-Million-Email Mistake

When I turned on my computer this morning, at the ripe hour of 7 a.m., I could not access any of the emails I needed to view. My inbox was flooded with 1-2 emails. Every. Single. Second. I thought it would end. I hoped it would. I looked to the heavens and asked for patience …

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Perceived Value = Dis/Satisfaction

In my marketing life, I had gained tremendous amounts of knowledge in many aspects of marketing. But of all the things I have learned, the most valuable knowledge came from my direct interaction with clients/customers. Providing great value is the hallmark of customer retention and expansion. Perceived Value Leads To Customer Satisfaction, or Dissatisfaction. It’s …

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Live Your Brand: How to Personify Your Business (recap)

Last week, Leah gave a seminar on Live Your Brand: How to Personify Your Business at the Shasta SBDC. The feedback from the seminar was positive, and some of you had a few questions about some of the content we weren’t able to get into because of time constraints. So, with that, here’s some of the …

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2013 Killer Content Marketing Strategy for Small Businesses

Let’s face it: content marketing is no longer just a buzzword, it’s now an inarguable blogger topic of necessity to increase your online presence, recognition and external brand perception. And in 2013, content marketing is not just for the big dogs – there is undeniable opportunity for small businesses to generate killer marketing content this …

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