Communication

How to Effectively Handle Negative Reviews

Many attorneys are understandably fearful of replying to negative online reviews.  The truth is that potential clients (roughly 84% of them) will most likely rely on social media posts, ratings, and reviews of others when deciding whether to use your services. Once information is on the internet it does not go away.  Avoiding a negative review is …

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Live Your Brand: How to Personify Your Business (recap)

Last week, Leah gave a seminar on Live Your Brand: How to Personify Your Business at the Shasta SBDC. The feedback from the seminar was positive, and some of you had a few questions about some of the content we weren’t able to get into because of time constraints. So, with that, here’s some of the …

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Branding For A Competitive Edge

Brand for a Competitive Edge A strong brand will give your organization a competitive edge. When properly conceived and executed, an organization’s brand directly influences sales, profit, lead generation and customer base, rectifying it undoubtedly more substantial and persuasive than any other marketing measure.