Marketing

Creating A LinkedIn Profile That Stands Out

The foundation of your professional social brand is your LinkedIn profile.  To make a good first impression to those seeking legal services and to referring attorneys you need a well-prepared LinkedIn profile.  It needs to have just enough information to pique their interest without giving them so much information that they do not have a …

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Secrets of High Performing Directory Listings

  Online legal directories are one of the most effective marketing tools available to law firms today, but it isn’t enough to simply publish your name and contact information. Your listing needs to be optimized in order to fully reap the benefits legal directory listings can bring. When the information in your listing is consistent with information across the web, a …

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