Marketing

Using Social Media To Attract New Clients

I am sure you are aware of how important social media, in particular Facebook, is to your law firm. Like everyone else, legal consumers spend a large amount of time connecting with their friends and the world through social media. Increasingly the way people are interacting with brands is on social media like Facebook and …

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Growing Your Practice with Engaging Speaking Events

Clients purchase from businesses they know, like, and trust. This is especially true for law firms that are handling sensitive and personal matters for their clients.  Live presentations and workshops are a great way to engage and let potential clients know who you are and why they should trust you with their business. The goal …

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Reaching Affluent Legal Consumers

Reaching affluent legal consumers can appear daunting. They are deliberative in their decision making and they often adhere to the adage “you get what you pay for.” They are interested in an accomplished attorney with expertise in handling their specific legal needs. That’s why your Thomson Reuters Legal Marketing team recently published the playbook “Aiming High: How …

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Legal Marketing Minute: Most People Don’t Know You Exist

You’ve won awards. You’ve been recognized for your contributions to the legal community. You’ve pioneered landmark cases and built a reputation on trust and effectiveness. And you’re not getting nearly as many calls as you’d like. While you may be considered a powerhouse in your community, in your field, in your domain of expertise, John …

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Working From Home: The Responsibility of Flexibility

I work from home. All day. Every day. Not in my pajamas, per se, but T-shirts and I have gotten pretty comfortable with one another. Now, I’ve done telecommuting/remote work in the past, but it’s always been in the role of consultant or sub-contractor. Things done on my schedule. And I’m a night owl, historically. …

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