Marketing

Opossum on a fence

Wednesday Wisdom: Possum On The Fence

During my undergraduate tenure, I experienced a great many things. Some directly contributed to personal improvement (living overseas, founding a university-recognized organization). Some were less direct (experimentation, living with a maniac, etc.). Others, less notable at the time, have served me in furthering my business acumen. Today, I’d like to recount one of those experiences …

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rock hand sign

Thought Leadership Becoming Thought Readership?

Thought leadership is a term that’s really gained momentum over the past couple years. Though, that’s not to be mistaken with the idea that thought leadership is something new and pretty and shiny. It’s a new term slapped on a timeless sentiment: becoming an authority in your field(s) of practice. But as is the nature …

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