Social Media

Creating A LinkedIn Profile That Stands Out

The foundation of your professional social brand is your LinkedIn profile.  To make a good first impression to those seeking legal services and to referring attorneys you need a well-prepared LinkedIn profile.  It needs to have just enough information to pique their interest without giving them so much information that they do not have a …

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Using Social Media To Attract New Clients

I am sure you are aware of how important social media, in particular Facebook, is to your law firm. Like everyone else, legal consumers spend a large amount of time connecting with their friends and the world through social media. Increasingly the way people are interacting with brands is on social media like Facebook and …

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How to Effectively Handle Negative Reviews

Many attorneys are understandably fearful of replying to negative online reviews.  The truth is that potential clients (roughly 84% of them) will most likely rely on social media posts, ratings, and reviews of others when deciding whether to use your services. Once information is on the internet it does not go away.  Avoiding a negative review is …

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Social media signals increase search engine exposure and rankings

Do Social Signals Affect SEO & Search Performance?

In the cross hairs of much controversy and debate, and especially in the wake after Google’s notable 2013 updates (Penguin, Panda, and Hummingbird), many people are still wondering what, if any, impact social media signals have on search engine rankings and exposure. While there are two sides to the argument, I think it’s better if …

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How to be Heard Above the Noise…Without YELLING or SCREAMING!

Sometimes it seems there is so much “noise” from advertising and in so many different forms – there’s just no way your ad will ever stand out from the crowd. In fact, it is true that now more than any other time in the history of advertising, there have never been so many different forms …

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7 Reasons You’re Doing Facebook Wrong

Note: This post was originally published in 2012, and much of what’s discussed below is still relevant and important, but there’s some additional love needed today that wasn’t included originally, so I’m adding in some updates to the sections. Updated March 3, 2019. Facebook, as a platform, is designed to be extremely easy to use …

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