Strategy

2013 Killer Content Marketing Strategy for Small Businesses

Let’s face it: content marketing is no longer just a buzzword, it’s now an inarguable blogger topic of necessity to increase your online presence, recognition and external brand perception. And in 2013, content marketing is not just for the big dogs – there is undeniable opportunity for small businesses to generate killer marketing content this …

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15 Tips for a Killer Presentation

For most people, giving a killer presentation doesn’t come naturally, but that doesn’t mean you can’t wow a room full of peers. Public speaking is one of the most commonly lauded, fear inducing stresses modern man has come to know. That aside, giving a great presentation doesn’t have to be a terribly complex process (pretty …

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How to be Heard Above the Noise…Without YELLING or SCREAMING!

Sometimes it seems there is so much “noise” from advertising and in so many different forms – there’s just no way your ad will ever stand out from the crowd. In fact, it is true that now more than any other time in the history of advertising, there have never been so many different forms …

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Branding For A Competitive Edge

Brand for a Competitive Edge A strong brand will give your organization a competitive edge. When properly conceived and executed, an organization’s brand directly influences sales, profit, lead generation and customer base, rectifying it undoubtedly more substantial and persuasive than any other marketing measure.

7 Reasons You’re Doing Facebook Wrong

Note: This post was originally published in 2012, and much of what’s discussed below is still relevant and important, but there’s some additional love needed today that wasn’t included originally, so I’m adding in some updates to the sections. Updated March 3, 2019. Facebook, as a platform, is designed to be extremely easy to use …

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