Growing Your Practice Through Networking

I know networking isn’t always at the top of our to do list. It can be uncomfortable and time-consuming, but networking is an essential part of building a law practice. Top quality work is just not enough. You need to get your name out there by engaging with others, being vocal about your goals and interests, and building trust with people you might not otherwise have connected with.

  • Networking is about sharing and forming trust by helping others, not taking.
  • By engaging and finding opportunities to help others you can successfully strengthen your business connections.
  • Don’t just network to collect business cards and be seen.  Be intentional when you are networking.   Set a goal for yourself.  Know what you are wanting to accomplish and find networking opportunities where you are likely to meet that goal.

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  • Be able to articulate specifically and effectively to others what your goals are and what you are looking for. Be sure to remember key details about the person you’ve just met. By remembering details of their life, occupation, family or any noteworthy item you can stand out in that person’s mind for weeks or months after you’ve met. This helps establish a personal connection and show that you provide a personal level of service.  Be sure to follow up if you have a great conversation with someone by sending him or her a note and remarking about something specific you spoke about. If you offered to help him or her in some way, be sure to follow through.
  • Whether you’re fresh out of law school or a seasoned lawyer finding the right clients is essential.
  • I have successfully helped many small firms in the area grow their practices and attain their business goals.  Set up a free consultation by clicking below.
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