Small Law Firms Need Reviews. Yes, Even Yours.
Here’s why they matter, and how you can get more without feeling like a used car salesman.
A couple important notes why reviews are so important, no matter which type of firm you are.
Your name, as a referral, doesn’t mean what it used to.
- 87 percent of consumers say that an attorney’s reputation was one of the top two most important pieces of information they would rely on when making a choice to hire. THIS INCLUDES REFERRALS!!!
Not all reviews are created equally.
- 81 percent of Millennials (age 18 to 35) are more inclined to hire lawyers with online reviews. But even a majority of Baby Boomers (age 55 to 70) feel the same way.
Sites like Yelp are highly geared toward the review side of things, but consumers want info from trusted, authoritative sites.
They want to know you’ve done this before.
- 68 percent of consumers listed reviews from former clients as a top criterion when evaluating an attorney. Indeed, recommendations from others are the second-biggest factor consumers use when selecting an attorney.
I’m afraid we’re poking the bear – what if crazy angry people leave bad reviews?
This is by far the number one concern attorneys have when we talk about reviews. And it’s usually because they’ve already received one (or MANY) bad review online.
And that’s the answer: Angry or unhappy clients are going to tell their story regardless of your efforts. Conversely, by reaching out to your clients – we should assume most of them are happy with your service – you stand to get FAR more good reviews than bad.
The net is this – it’s better to strategically ask for client feedback than not.
I’ll be sharing a new video and post soon that walk you through the best ways to mitigate negative reviews on Yelp, Google, and other popular platforms.
The Review Template.
This only works if you use it! Every time you close a case, ask the client in person, and immediately follow up with this email.
Subject: One Final Request from [ATTORNEY NAME]
A law firm lives or dies on its reputation. Good word-of-mouth means everything. [YOUR LAW FIRM NAME] is no exception. Even though we’ve been in business since [YEAR], we’ve never forgotten that reputation is what matters – and a good reputation can only come from providing the upmost in client service.
If you could reflect back to when you first considered hiring an attorney – all the questions you had, the fears, the uncertainty – it’s important to know many people like you are in the same position.
Also consider your experience with our firm. If we answered your questions, or eased your concerns, please consider writing a brief review of your experience to help people who are in the position you once were.
To save you time, you may choose Yelp! or Google below.
Do You Have an Active Yelp! Profile?
Or Leave a Review on Google+
If you don’t have an active Yelp! profile, feel free to leave a review on Google+.
Or if you don’t have a profile, feel free to send us your thoughts and we’d love to add it to our Website!
Sincerely, The Lawyers and Staff of [YOUR LAW FIRM]
By integrating review feedback into your daily processes and systems, you’re setting yourself up for continue growth, minimize lulls in business, and position yourself for long-term success through.