The Best Approach – Asking For Reviews

Potential clients like to look at other people’s opinions.  They want to know about your reputation, and an easy way to do that is to read reviews from past clients to get a clear picture of what to expect.  So what is the best approach for getting this kind of feedback from your clients?

  • Before visiting a business 90% of online shoppers will read at least one review.  94% of online shoppers say a negative review will deter them from visiting a business.
  • A potential client is more likely to choose your firm if others think it is a good decision.
  • Let’s look at several questions to ask when asking for reviews: when to ask; how to ask; what to avoid; and, what if it’s a bad review.

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  • When to ask?  When they share unsolicited praise.  Shortly after finishing a case.  After they reach out on social media.  How to ask?  Send an email that is specific, informal and appreciative from your own personal email address.  What to avoid?  Avoid prompting for a good review, asking family members or employees, formal or vague language, nonrecent contacts, pressure, dates, and payment.  What if it’s a bad review?  People are looking for honest, unbiased feedback, not a 5-star review.  Just be sure to follow 5 steps if you receive a review you are unhappy with:  always respond either offline or online, thank the person for the feedback, address core issues, apologize, and follow up to make sure it was resolved.
  • Here’s Why It Matters To You.  Reviews help you show up higher in search results, they help you build trust with potential clients, and most people will look at them before making a decision.
  • I have successfully helped many small firms in the area use online reviews to their advantage.  To learn how you can best manage your reviews, set up a free consultation by clicking below.

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Marketing and Business Development Consultant Joshua Corbelli